“The more enlightened organizations are, the more they’re willing to dive deeply into investigating what’s best for end users to accomplish their work,” he says. In this sense, Microsoft has a huge advantage because its productivity applications are already so engrained in corporate culture.”Įnterprise IT shops and procurement departments also prefer shopping from a single vendor because it’s more efficient for licensing and can create a lighter operational burden, says Preset. “The better these tools integrate with and support personal work habits, the more people will use them. “Collaboration is the point where personal and group productivity meet,” Incera says. Packaging collaboration and messaging apps with other apps for productivity is “absolutely critical” for companies to achieve scale and long-term growth, says Melissa Incera, associate analyst for collaboration and business applications at 451 Research. However, because Slack is a singular product it lacks the suite of enterprise tools that companies like Microsoft, Google and others can provide. “This is a big challenge for Slack, but the company has jumped ahead of the incumbents so they still have the lead.” The competitive landscape for Slack has also shifted as it moves beyond its core messaging app into a central hub for enterprise productivity. Facebook owns the three top messaging apps in the world and Slack is “perhaps the best example of a tool that has penetrated the enterprise because employees actually like to use it,” he says. While the incumbents are prepping for the challenge, Slack and Facebook have earned the distinction of being taken seriously, Castanon-Martinez says. “Consolidation around mega-vendors is a well-established pattern.” Can Slack hold on to its lead? The rise of messaging and messaging apps for personal use informs what kind of communication we might like to see in the workplace.” There isn’t a single enterprise vendor sitting on the sidelines of this market anymore, but it’s a dynamic market that may not last in its current form, according to Preset. “Messaging as a technology is a key underpinning. It means smaller chunks of information delivered faster, but continuously,” Preset says.
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“Working from anywhere means rethinking how to work together. “Enterprise workflows are now coming to their smartphones and employees will be able to focus on the task at hand rather than having to jump around between their smartphone, laptop and between applications,” Castanon-Martinez says. Advances in AI and natural language processing enable workflow automation, which empowers workers to be more productive on the device and app of their choice.
“Business workflows and business communications are coming together in ways that were not possible before,” he says. “Vendors know there is great potential and the market is up for grabs.” New entrants Slack and Workplace by Facebook are at one end of the spectrum while incumbent providers of collaboration and business communications such as Atlassian, Avaya, Cisco, IBM, Microsoft, SAP and others are updating their offerings with integrated mobile messaging and artificial-intelligence (AI) driven chatbots, according to Castanon-Martinez.
In many cases, the communications needs of employees are not being met by the tools provided by their employers, says Raul Castanon-Martinez, senior analyst at 451 Research. ] Incumbents battle against Facebook and Slack Beware the 9 warning signs of bad IT architecture and see why these 10 old-school IT principles still rule.
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